I called them #PiotarBoaEffects.
The nice effects or filters or lenses that hundreds of millions of people use every day to "personalize" a selfie, a photo or a video to share with their friends and on their social networks. Increase your brand visibility and engagement with your followers. They have created thanks to "augmented reality".
From today, video spots, advertorials and institutional videos become direct sales tools. The "Shoppable Video" is an interactive video that allows the user in two clicks to proceed with the purchase of a product present in the movie. Use it yourself and increase conversion rates for your e-commerce.
If you do not know what Messenger Marketing is, I'll explain it to you right away. In short: it is the ability to exploit messaging platforms (Messenger, Whatsapp, WeChat etc) to facilitate conversations and trade with your current or potential customers. Today, emails, text messages, phone calls are the past ... The future is called: CHATBOT.
Every day companies are creating their own BOT, in order to understand their needs and keep track of their customers' tastes and behaviours. To give them the best possible assistance and experience. This is why online commerce made through artificial intelligence platforms is exploding. What are you waiting for?
Fashion-bloggers, Travel-Bloggers ed Artists communicate with their fans using personalized photos and videos with filters, camera effects, stickers, hashtags and polls. Today over 7 million companies use them to show products or services. They succeed in retaining their customers and increasing online and offline sales.
The data are clear: people on social media are attracted to video content. In the next 2 years, 70% of the content on the web will be composed of videos. If your social media strategy is still based on photos or texts you risk being overtaken by your competitors. Find out how our "video marketing" can help you.