The Visionary Founder

Fabio B. Forgione (alias Piotar Boa) is the Italian visionary founder of the Immersive Studio. He is considered one of the founding fathers (O.G.) and pioneers of augmented reality and immersive technology spaces.

Piotar Boa has a solid background in marketing and 25 years of experience in different industries like insurance, finance, sport, entertainment, real estate and automotive.

He has created over 300 immersive experiences for major companies such as Amazon, Meta, Snapchat, Tabasco, Ray-Ban, Pagani, Iliad, BKT, Zespri, Bio-Oil, Mutti, Water-Aid,  Sky and many more.

Recognized as one of the world’s top 10 most creative and beloved creators (Source: Wired), his filters/lenses have amassed over 2.5 billion impressions and have been used by over 100 million users worldwide and also by celebrities such as Kendall Jenner, Chiara Ferragni, Jennifer Aniston, Emily Ratajkowski, Flavia Pavanelli, Fedez, Dua Lipa, Lele Pons, and Cleo Pires.

Since 2020, he has been a Meta Official Partner for immersive technologies (AR, VR, XR) and a Snapchat Official Lens Creator.

In 2017, he was part of the secret team at Meta (formerly Facebook) that tested and developed the AR Studio software (now known as Meta Spark AR Studio) used to create AR filters on Instagram, Facebook, and Messenger.

From 2018 to now, Piotar Boa has participated in over six global hackathons in Meta London and San Francisco HQ: 5 as an AR-VR creator and one as an international judge.

As a speaker, He was often invited to events and conferences in London, Paris, Prague, Milan, Naples, and Baghdad to discuss how he uses AR, AI and Spatial Computing technologies to create new interactive experiences to integrate into Immersive Marketing.”

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